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FYCF Head of Marketing

FYCF Head of Marketing

Pocketcoach GmbH
Kandlgasse 19-21
1070 Wien

Chief marketing officer

About Pocketcoach
Pocketcoach is a digital coach for people who struggle with anxiety and stress. It guides users through
interactive, conversation-based therapy programs in which they develop coping skills.  

We translate research into actionable self-help programs. Our goal is to help people live happier, calmer
and more fulfilled lives.  

Responsibilities 

Test and iterate on our current go-to-market strategy (includes finding and implementing new customer
acquisition/conversion opportunities) and prepare the launch of our new IOS and Android app.
In more detail:

● Develop a go-to-market strategy
● Come up with an integrated marketing plan
● Develop a marketing plan for the launch of our app
● Generate and promote content for Pocketcoach’s digital channels, including blog posts
● Establish relationships with outside partners like other blogs and influencers
● Set up marketing reporting

Requirements

● Proactive self-starter with effective project management skills. We expect you to take ownership of
your work.

● If you’ve worked in marketing at a health or lifestyle app, that’s a ​big ​plus
● If you already founded or cofounded a company and were responsible for marketing this greatly

improves the chance that you are a good fit
● Be comfortable to develop user acquisition strategies and other optimizations based on data
● Result-driven work ethic and ability to meet deadlines
● Experience with app marketing ​(SEA, ASO, Facebook and App Store Ads, Affiliate, Email)
● Strong written and verbal communications skills (fluency in English required)
● Some personal connection to mental health or psychology is a plus
● Experience writing and creating content (eg blog posts) in a professional setting is a plus

 

+43 681 81375868
manuel@pocketcoach.co
https://www.pocketcoach.co/

mailto:manuel@pocketcoach.co

https://www.pocketcoach.co/

FYCF Head of Marketing

Pocketcoach GmbH
Wien
Co-Founder, Vollzeit
über 1 Jahr Berufserfahrung

Veröffentlicht am 14.11.2019