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Senior Digital Media Manager - Salzburg, Austria

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

Working at Dentsply Sirona you are able to:

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

We are looking for an experienced and talented Senior Digital Media Manager to join our Corporate Digital Marketing and E-Commerce Team, based in Salzburg, Austria.

Senior Digital Media Manager (m/w/d)

Responsibilities:

  • Develop digital marketing plans, revenue and spend forecasts, creative strategy, KPI measurement, cross-channel budgeting and more for the European markets.
  • Measure and report performance of all PPC campaigns; adjust and execute changes to strategy based on measured results
  • Plan, execute, and measure digital media experiments, trials and conversion tests
  • Work with external agencies and internal analysts to monitor the performance of feed paid advertising (e.g. Google Shopping), and display programs on a daily basis to ensure alignment with brand goals
  • Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
  • Work with an external agency to continually evaluate the digital media industry and drive new digital initiatives and strategies that align to the digital customer profile of our brand portfolio
  • Team Leadership
  • Requirements:

  • Bachelor’s degree in marketing, communication or related field
  • At least 3+ years of experience driving digital marketing programs, media execution and analysis
  • Experience in B2B and B2C direct response scenarios
  • Solid understanding of eCommerce and digital media (PPC, search, display, social, retargeting)
  • Familiarity with insource/outsource models and agency management practices
  • Knowledge of site analytics software (Adobe Analytics, Google Analytics, etc.) and tag management solutions (Tealium, Ensighten, etc.) a plus
  • Previous experience with search marketing tools and paid media bidding tools
  • Benefits:

  • An entrepreneurial work environment that encourages creativity and innovative ideas
  • The opportunity to further your career in an international organization
  • A dynamic, result-oriented and cooperative team
  • Employer initiatives like „Lunch & Learn“ and „Let´s move together!“
  • Competitive yearly gross salary of at least € 60,000.00 based on experience and skills
  • Flexible working hours
  • Senior Digital Media Manager - Salzburg, Austria

    Dentsply Sirona
    Wien

    Veröffentlicht am 27.12.2019